Brandenburg Kapital - News about Betterguards Technology GmbH

Jocelyn Robiot becomes the new CEO of Betterguards Technology

Berlin, Henningsdorf - August 2020. Jocelyn Robiot, who was a part of Global Senior Executive Team at adidas until the end of 2019, will actively support the joint protection start-up Betterguards Technology.

Jocelyn Robiot (49) strengthens the management team of the innovative joint protection and performance enhancement company and will lead the start-up into the future alongside founder Vinzenz Bichler, who remains in the management team. Jocelyn Robiot will also become a shareholder of the Berlin-Brandenburg company.

Brandenburg Kapital GmbH, a subsidiary of the Brandenburg development bank ILB, has been supporting the company since 2015 with financing from its Seed and Growth Funds.

About Betterguards Technology GmbH

Betterguards Technology GmbH is a specialist in joint protection and performance enhancement and has developed a smart technology based on an intelligent fluid system. This unique innovation offers a high level of joint protection and freedom of motion at the same time, for example built-in into supports or shoes. The company is based in Berlin Charlottenburg and its production facility is located in the Technology Park in Hennigsdorf, Brandenburg. The company is financed by SHS Gesellschaft für Beteiligungsmanagement mbH, Brandenburg Kapital GmbH and BrückenKöpfe GmbH.

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