Rental platform nomadi secures seed funding
The concept behind nomadi is based on the growing trend of the sharing economy.
Potsdam/Brandenburg an der Havel, 12 February 2025 – In October 2024, they appeared on DHDL with a relaxed pitch and in December 2024, the founding couple Kristina and Manuel Heinemann finally successfully closed the seed financing round for their rental platform nomadi. The duo was able to convince TV investor Janna Ensthaler, angel investor Carsten Puschmann and Brandenburg Kapital GmbH of the merits of their idea for the sustainable consumption of children's products and get them on board. Some of the venture capital invested is also mirrored through a partnership with the Mittelständische Beteiligungsgesellschaft Berlin-Brandenburg.
The concept behind nomadi is based on the growing trend of the sharing economy. The platform offers parents a cost-effective and space-saving alternative to the classic purchase of expensive baby and children's products, as these can be rented flexibly via nomadi. With nomadi, the founders want to fundamentally change the buying and usage behavior of baby and children's products and have set out to reduce overconsumption in their market. The young company's webshop currently lists three hundred different products from sixty manufacturers, with new ones being added every month.
‘We are very pleased about the successful conclusion of the financing round and the great support we have received from the three new shareholders so far. In the coming months, we will intensify our operational cooperation and work together to advance nomadi,’ said Kristina and Manuel Heinemann upon signing of the contract at the end of December 2024.
Markus Barnickel, Investment Manager at Brandenburg Kapital, adds: “The circular or sharing economy holds great promise for sustainability, which is attracting more and more attention in today's consumer behavior. We at Brandenburg Kapital are all the more pleased that we can make a strong contribution to this with our investment in nomadi GmbH.”
In 2021, the couple launched the rental platform nomadi. Their own experiences as parents of three children with limited living space in a big city were both an incentive and an inspiration. The vision behind nomadi: Keep things simple. Instead of buying vast quantities of toys and children's items that normally only have a short lifespan, Kristina and Manuel Heinemann rely on high-quality, tested products that are billed on a monthly basis. And this seems to be well received by the target group. Despite a stagnating overall market trend, nomadi was able to record a growth of 270 percent in 2024 and has set itself even more ambitious growth targets for 2025.
About nomadi
nomadi is the innovative rental platform for baby and children's equipment. The company, based in Brandenburg an der Havel, was founded in 2021 by Kristina and Manuel Heinemann. The vision behind nomadi is: Keep things simple. Instead of young parents having to buy expensive equipment themselves, they can be rented flexibly and cost-effectively through nomadi. More information about nomadi: https://www.nomadi.de/
About Brandenburg Kapital/ ILB
Brandenburg Kapital GmbH is a subsidiary of the state of Brandenburg's investment bank, Investitionsbank des Landes Brandenburg (ILB). As the venture capital arm of ILB, it has been supporting Brandenburg-based companies since 1993 by acquiring equity interests and making equity-like investments. As a public venture capital company, experienced lead investor and active partner, Brandenburg Kapital ensures a strong equity base for start-ups and small and medium-sized companies in the state of Brandenburg, based on a stable corporate environment. The equity fund of currently around 100 million euros is available for this purpose. The funds for the Brandenburg Kapital fund, which was set up on behalf of the Brandenburg Ministry of Economic Affairs, are currently provided from the European Regional Development Fund and from ILB's own funds.
With a total of eleven funds, fed by funds from the state, the EU, the KfW and the ILB's own funds of around 338 million euros, around 300 Brandenburg companies have been supported with venture capital and/or mezzanine financing over the last 32 years.
Further information can be found at: www.brandenburg-kapital.